As unique as the vision is for the development of the media sites, so too is the strategy and how ANMG works with brands and businesses - it’s very cooperative and ultimately very disruptive to the legacy Africa media / marketing landscape.
While we work many different ways - our preference is through Affiliate Marketing via our partner company TRIO. We conduct full campaigns - including sponsored content and social media support in the affiliate model - all so you only pay for what works.
We know how to create campaigns and programs that actually work for brands and we are able to do it far more cost-effectively because we operate in a much more streamlined manner within countries - and we can offer multiple countries for a campaign.
In East Africa for example, we will, by November, city sites for ListenUp in Nairobi, Kigali, Kisumu, Mombasa, Dar and Kampala - we also have ListenUp country sites (Kenya, Rwanda, Uganda, Tanzania) a Pan African aggregator (ListenUp Africa) plus celebrity sites in each of these countries and YAZA Kenya.
And it’s all done through TRIO - and all on an affiliate basis.
